Hosted in Hinglish | 1.5 Hours

About the workshop
Is there a better way to describe India’s diversity than through its food? If you are a food blogger and want to build or strengthen your brand, here’s a workshop designed for you. The workshop will introduce you to different blogging formats, offer you insights on research, visualisation and content creation and help you understand the importance of brand associations. Here’s what you will learn:

• Exploring food blogging in India
  
  
• Finding your niche
  
  
• Learning different types of formats: vlogs, reels, articles
  
  
• Creating engaging content for Instagram
      – Researching the right stories as a foodie
      – Clicking and editing pictures & videos
      – Creating interactive content for reels

• Earning a living through food blogging
      – approaching brands for collaborations

About the host
A foodie, a traveller and a storyteller. Meet Gaurav Wasan. Not only has he travelled the length and breadth of the country for unique recipes and unbelievable street food but he has been instrumental in bringing to the forefront India’s diversity through food and different cooking styles. With a huge following across Instagram and Youtube, he is among the most popular food vloggers in the country.

Follow his adventures on Instagram under his handle ‘youtubeswadofficial’ and his Youtube channel Swad official.

What you should carry along
A notebook and pen