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Roomorama was founded on the principle that there is more to travel than visiting a checklist of tourist attractions. As two young executives caught between professional obligations and perpetual wanderlust, Jia En Teo and Federico Folcia would rent their New York apartments to a few friendly folks with a similar desire to live like locals. The proceeds in turn would subsidize their travel needs. That simple and effective method became a habit. But using classifieds to advertise their apartment -the most accessible platform at the time- took too much effort and, more alarmingly, involved too many risks: hundreds of responses to sift through; overlapping and contradictory requests; dubious, non-secure methods of payment and worst of all, no-shows. Jia En and Federico quickly identified the demand for a service that handled short-term rental transactions quickly, easily and securely. Roomorama.com was launched in January 2009 and has since been a leader in the development of online rental communities.
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