ICEBAR London is right off London’s Regent Street, a stone’s throw from Picadilly Circus and home to some of the best shopping in the city. I was relieved to find it almost hidden from the hustle and bustle of the area, and not at all touristy like I expected. (I went to the Icebar in Amsterdam, and though it was fun, it was very touristy.) Walking in I was surprised to find an upscale lounge, with draping fabrics, cozy seating, and a private bar. Our event was sectioned off with a curtain, giving it the feel of a VIP room while still enjoying the energy of the room. As part of the Lapland in London experience we had an open bar, giving us the freedom to enjoy the venue’s incredible cocktails.After we had successfully made some kind of animal-like lump of ice, we were able to throw on a parka and experience the famed ice bar itself. The tables, bar, artwork, and even the glasses were all made of solid ice! Each person is allowed any one cocktail with admission into ICEBAR, I highly recommend the Temple of the Sun tequila ice cocktail to warm up the insides. The bar is kept at a constant -5 °C (23 °F) so it is cold, but the parka and gloves you are given keep it bearable until the end. The standard visit is 40 minutes long, which is more than enough time to enjoy a drink and enjoy the unique experience. The theme of ICEBAR changes annually; the current theme ‘Frozen Architecture’ features ice carved blueprints and cityscapes, giving it a surprisingly modern feel.