Every one of us is an influencer


I was working in one of my favourite cafes in Tel Aviv when a man sitting next to my desk started talking: “Look around. This place is full of people on their computers. It seems like Israel has really advanced itself in the location independence scene.”

“Yeah, I noticed that too. Everyone seems to be doing different things here. Almost nobody is in the office. Welcome to the 21st century, I guess?” I replied.

“True. In a month that I was here, I met a dance therapist, a guy who grows hair and sells it to Chinese factories, a dog whisperer, a party starter, and many other radical jobs. The occupations here are something I’ve never heard before. People are really doing what they love here.” he said.

There was a short pause and I knew he would ask what he asked: “How about you? What do you do?”

“Hmmmm. I’m an online influencer.” I responded with a wink.

It always takes me a lot of time to explain what I do. Believe it or not, even though Israel has one of the most advanced technologies in the world, to earn a living from social media and blogging is very unimaginable for Israelis.

Who the feck would pay you money to post on Instagram? That’s how their faces look like as this is also a country who is very careful in delegating their finances. In financial reports (and in everyday activities), they will count even a single cent. I have never been in any business meetings/transactions where the issue about money has not been raised. “How much will we spend in that project” and “how much will we get in return” have been an element of every agenda.

It took hours for me to explain what I do. Along the conversation, I realised something that was really important to me. I found out the reason why I was really blogging — to be the change I want to see in the world.

I am not writing this today to boast that this blog is being followed by thousands of people from all parts of the globe. Today, I am going to write about an interesting part of learning that social media ‘influence-ing’ taught me.

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