It's time to see Rajasthan like never before!
Jane Kya Dikh Jaaye, the new Rajasthan tourism campaign is unveiling new stories from this land of wonders and making us fall in love with it.
It's a land of a million secrets hidden amidst the vast expanse of Thar desert. The new campaign for Rajasthan tourism is exploring this culturally vibrant state with innumerable possibilities for an explorer at heart. 'Jaane Kya Dikh Jaaye' which literally means, 'You do not know what you may see' is the new tagline for the campaign which leaves every traveller with ample possibilities to discover this state that runs through the endless expanse of 342,239 sq. km.
Exploring the quirks, this ad campaign has rediscovered Rajasthan for all of us.
Moreover, internet has definitely loving the new logo for the campaign which a minimalistic masterpiece capturing the essence what Rajasthan stands for.
The stories of travellers in the campaign will take your heart away and leave you with an itch to explore the state of Rajasthan, your own way.
Here's the first in the series. Watch as the traditional signs of this rich culture appear from the nothingness of the sands. The quirky visuals and the captivating traditional tunes with a unique modern twist makes you stuck in the moment where the stunning visuals unfurl one by one.