Keeping in tune with the legend, the men from Nandgaon visit the town of Barsana every year, only to be greeted by sticks (aka lathi) of the women there. The ladies hurl sticks at the men, who try to shield themselves as much as they can.
The unlucky ones are captured by the enthusiastic women who then, make the men wear female clothing and dance in public. The festivities take place at the sprawling campus of the Radha Rani temple in Barsana, which is said to be the only temple in the country that is dedicated to Radha.
The Lathmar Holi festivities last for over a week, where the participants dance, sing and immerse themselves in colour alongside the occasional consumption of thandai--a traditional drink synonymous with the festival of Holi.