“The waste-bar is a win-win concept. It’s positive for the venue as it is a positive event that attracts a crowd. You get very happy customers as they feel they contribute to the society and get a free drink for it. And for brands, it helps in positioning,” Noreen van Holstein, who created the campaign with Drishti Marine, told IANS.
“People come to Goa for two things: beach and the bar. So, let’s give them what they come for – free drinks in exchange for garbage that they collect. This ensures that they become conscious of the waste that is there on the beach and that trash actually has value! They will leave Goa with a positive feeling and a clean beach,” she added.