Hosted in English | 2.5 Hours

About the workshop

Social media influencers are climbing the popularity charts. Brands want to collaborate with them to reach their fans, and their fans trust them to offer genuine recommendations and reviews. Social media marketing is a legit way of making money, but it is a competitive market. This workshop will help you take the plunge and get ahead of the competition. Here’s what you’ll learn:

• Introduction to me and my journey
  
  
• How to find your niche and become an expert 
  – Grow your influence
  – Convert fans into buying customers
  
  
• How I built a tribe of a million fans
  – Evaluate and understand why my content worked
  
  
• How to make money
  – Freelance projects
  – Affiliate marketing
  – Online & offline collaborations 
  
  
• How to get collaborations as an influencer
  – Creating a comprehensive media kit
  – Negotiating work and money
  – Creating a network with PR reps and other influencers
  – Building your community
  
  
• Getting started
  – How to create your first batch of high-quality content optimized for attention on Instagram
  – Learn how to analyse your account to stay on top of your success

About the host

An ex-Google India employee, Nitibha Kaul became a household name when she starred in Big Boss. She soon turned her focus to using her social media to talk about brands and issues that she related to, taking her Instagram followers to more than 800,000!

Nitibha is also a Ted-Ex speaker, an MTV host and a Miss India finalist. This multi-talented marketing strategist has worked on campaigns with top global brands and continues to use her influence for good.

You can find Nitibha on Instagram as ‘nitibhakaul’.

What you should carry along

A pen and paper