With a ban on travel, travel lovers are now satiating their wanderlust by exchanging knowledge and building skills with Tripoto’s online experiences. From building a social media presence to opening up a cafe in the mountains or just learning how to balance travel with a full time job, these affordable and quick sessions can help you turn your passion into a profession during the lockdown!
1. Social Media Marketing
How to Become a Social Media Influencer?
Over the past few years, Influencer marketing has become the talk of the town. It has become a mainstream marketing channel adopted by not only the big brands but also many startups. One of the platforms that are directly impacted by the wave of the influencer industry is Social Media. In the currenht times, all popular social media platforms like Facebook, Instagram, YouTube, and more are powered by influencers. Tripoto’s Online Experiences are hosted by top influencers from the travel industry, who you can teach you the tricks of the trade, and help you become an influencer yourself.
Tips to become an influencer:
The first step in becoming a better social media influencer is identifying your interests. Once you have selected the category you want to post in, start your research. Make a strategy, communicate with people, produce engaging content, and optimise content as per your audience.
After selecting Niche, the next step is to choose your favorite social media platform to create/customize your profile. Once you are doing the right activities on the social media platform, people start noticing you.
Targeting appropriate people allows you to gain new followers who are interested in your content. So, having a clear idea about who your audience is, helps. The good engagement rate on your post is the faith that users are following you. So, keep posting engaging content and go for something unique and exciting every time.
What you post should be unique to leave a lasting impression on the audience. Using relatable topics helps the posts to be liked and shared more. Communicate with people to know their stories, and try to be be honest, and transparent for more authentic engagements.
2. Instagram Marketing
How can Instagram marketing help your business grow?
In the current times, Instagram is one of the most popular social media applications. There is hardly anyone we know who’s not updating their Instagram ‘story’ by the minute or checking up on the latest memes and trends on the platform. According to Social Pilot’s 2021 statistics, Instagram is one of the most active social networking apps with 84% user engagement. This is one of the major reasons why all businesses, either small or big, want to connect with the Instagram audience. The platform has a wide range of users spanning different age groups, ideologies, demographics, and hence it becomes easy yet competitive for businesses to reach their target audience.
As pandemic has transformed the world into virtual reality, Instagram has become a great platform to promote products or services. This platform is bombarded with millions of handles; celebrities, influencers, brands, common people, and whatnot. However, there are many challenges brands face to mark their mark in Instagram marketing – With changing algorithms, it’s difficult to stay at the top of your game when it comes to the right Instagram marketing strategy. This is where Tripoto’s online experiences come in. You can attend online workshops on various Instagram-related topics on Tripoto at affordable prices, that are workable for all businesses in 2021.
Tips for Instagram Marketing Strategies In 2021
Before jumping on Instagram marketing, your business needs to define the goal with the targeted audience you want to approach. Along with this, find the right influencer who is perfect for promoting your product or service. Instagram influencer marketing plays an important role here. Once the desired goal is set, you can work on the accomplishment and roads to be taken for the ultimate success. Tripoto online experiences explain such tactics in detail and are useful for everyone from beginners to small businesses.
Instagram is a visual medium. The post you publish explains a lot about your context, business, target audience, and many other things. You may not need any professional photography tools, but your photos and videos should hold the user's attention.
The other important point is to stay active on your profile, which means publishing often, putting stories, running campaigns, going for Instagram affiliate marketing, infographics, animation, and more. Besides, your visual content must be attractive. A great picture is good, but if it is not reflecting the idea your brand is promoting, it will not attract a follower.
Appearance is what all matters. The more beautiful, unique, and creative your story will be, the more audience you’ll attract. To make the aesthetics of Instagram, you must work on colorful effects and recognition. Your Instagram posts should be consistent to help followers easily identify your content.
If you want to reach out and engage with people via the Instagram handle, you need to evolve more. The post will require a good-quality picture with the right amount of filters, not ignore comments, follow and create hashtags, and expand the network. While engaging in the initial part, start replying to the comments on the post. Make sure you present yourself in a way that is not advertised.
Learn more such hacks for Instagram Marketing with Tripoto’s online experiences.
Things to know about Instagram growth
Instagram is one of the most engaging social media apps that have come a long way. Earlier, it was meant for entertainment, but now the scenario has changed. You can promote, sell, influence, connect, educate, collaborate, and do much more on Instagram. Therefore, it has become an ideal platform for people to put things out, but you still need the right Instagram growth strategy to ace the market to get the results.
Now, every year thousands of people make their debut on Instagram with different goals. Some want to expand the business and reach clients; some want to get famous, while others want to become influencers. To get an identity on Instagram, the primary requirement is Instagram follower growth. The maximum followers on your account, the more acknowledgment it gets.
Tripoto’s online experiences’ hosts teach some really effective strategies for Instagram growth. Here are some organic Instagram growth hacks:
Key fundamentals for Instagram growth
3. Content Marketing
Content is the major factor in any form of marketing. If your piece of information and style of conveying has a strong flair of attraction, the user will read it no matter the word count. How to create impactful and user-engaging content? This is a common question that brands are struggling with nowadays. Tripoto’s online experiences have the answer. With content, people also need to pay attention to the marketing channel. If you have got the marketing right, you may see an improvement in your brand image. It also helps build a community, revenue generation, and many more. A relevant and reliable piece of information with strong marketing skills can do wonders for the business overnight. This is the power of Content Marketing.
Tripoto’s online workshops focus on teaching you how to enhance the quality of your content along with its marketing strategies. Being a leader in the travel content domain, what’s a better platform than Tripoto to learn about content marketing?
What does Content Marketing entail?
If you believe that marketing content means writing and publishing on various platforms, you are mistaken. At present, the correct definition of Content Marketing is to create a relevant strategy to design and promote Content to get the target audience’s attention and conversion also. Now, what are the key elements of impactful Content Marketing?
There are four important aspects to promote content on various channels. It includes uniqueness with creativity, brand positioning, strategic planning, and market trends awareness. If you keep these fundamental goals while penning and promoting Content, leads will increase for sure.
Here are five impactful components that any Content Marketing strategy should consist of:
You can learn more about content marketing with Tripoto’s detailed online workshops.
4. How to start a Homestay in India
One of the most trending businesses in the world of travel is running a homestay! With corporate professionals quitting their jobs to move closer to their favourite travel destinations such as mountains or beaches, and choosing their passion over corporate race, homestay business has taken a new meaning. As the trend goes, the idea of opening a Homestay in India is loved by many. However not many people know where to begin and how to start homestay business in India. This is where Tripoto’s online experiences hold their USP. Having an exclusive list of homestay owners as their hosts, Tripoto’s online workshops can help you with your Homestay business ideas, and kickstart your career as a homestay owner!
Here are the key points on how to start homestay business:
Some simple steps to start homestay business in Uttarakhand
Of course, this is just the tip of the iceberg, and you need to know a lot more before you make the decision of starting your own homestay. Consider registering for Tripoto’s online experiences on the topic for more in-depth and hands-on information.
Written By Rashmi Vanwani. A travel enthusiast who loves to write, Rashmi juggles a full-time job and a part-time travel blog.