Hosted in English | 1.5 Hours

About the workshop

There is no shortage of things you can make and sell from home. As Youtube teems with tutorials on everything from arts and crafts, beauty products, home decor and others, learning to make things from scratch has never been easier. Selling these products, however, and finding a customer base requires a roadmap. If you want to make some extra money while being creative, this workshop will teach you how. Here’s what you will learn:

• My journey as an entrepreneur 
  – Quitting the corporate world to start a fashion label
  – Creating a niche for my own product and focussing on story-telling
  – Saving and raising money for my start-up
  – Creating a strong customer base via Instagram
  – Collaborating with Bollywood celebrities and influencers 

• How to start a home-grown brand
  – Figuring out your niche in terms of your product/idea/service
  – Proof-testing your idea with a sample audience
  – Defining your target audience, brand communication, language and aesthetic
  – Assembling a team within your budget
  – Focusing on sustainable methods of producing your product
  – Setting up pricing of your product/service

• Expanding your brand and taking it to the next level
  – Creating a personalised experience for your customers 
  – Converting a ‘first-time customer’ to a ‘loyalist’
  – Using each picture as a “piece of content”
  – Selling a story/experience vs a product
  – Associating with social causes to increase your branding
  – Gaining publicity via influencers for free
  – Damage-control for failures

• Questions and answers
  
  

About the host

Gursakhi Lugani designs, markets and sells statement jewellery and clothing as part of NakhreWaali, a fashion brand she started in 2016. The idea came to her while she was sipping tea in her balcony, and over the last couple of years, the brand has grown leaps and bounds with Bollywood actors being part of the customer base. NakhreWaali is now in 11 cities in India, and six countries across the globe.

You can find Gursakhi on Instagram as ‘sakhilugani’. 

What you should carry along

A pen and paper

How to participate

This is a live event streamed on Google Meet. Please download Google Meet for free on your desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join. Please note: Participants will not be allowed to enter the workshop after 30 minutes of its commencement.