Hey there! You can try one thing by which your friends won't need to download the app to read your article. Open the webpage of your profile (not the app) and go to the blog/trip which you want to share with your friends. Then copy the url and send it across via SMS/whatsapp. There you go! Your friends will now be able to enjoy your articles without downloading the app. Also, chrome always directs the links to app, so u should use any other browser like opera to do this trick. Hope it helps :)