By the end of the workshop, you’ll be able to 

1. Understand the role of a social media manager
2. Analyse numbers and data for your brand’s growth
3. Capitalise on trends for your brand
4. Understand some apps that will really help you as a social media manager

If you’ve seen brands capitalising on kacha badaam or going gaga over Will Smith’s slap, you have social media managers to thank. With the boom of digital marketing, the opportunities are limitless. But how do you capture them? And as a brand, how do you make sure that you’re up-to-date with the world of social media? Pranita will take you through everything you need to know.

The workshop will be divided into two parts: 

1. Do small businesses need social media managers? – for entrepreneurs 
2. How to know if social media management is for you? – for job seekers

• The role of a social media manager
  – Understanding the job description
  – Going beyond the job description
  – Building an authentic community
  
  
• Do social media managers need to be content creators?
  – Understanding the role of content creation
  – Judging the sensitivity and sensibility of the brand
  – Choosing trends to follow
  – Using hashtags
  
  
• Which tools can help you as a social media manager?
  – Exploring paid and unpaid tools
  
  
• Social media managers and their love/hate relationship with numbers
  – Understanding statistics that should concern you
  – Unravelling the myth of engagement rate
  – Analysing the statistics
  – Identifying bounce rates, engagement rate, followers
  
  
• Sample sheets and decks to make your job easy
  – Presenting your ideas
  – Making a content sheet
  – Preparing a social media report
  – Planning content as a social media manager
  – Understanding content buckets
  
  
• Questions and answers

Meet your host:

Pranita Bajoria aka Mad Ad Woman is a content creator and educator who has taught over 100 students through her copywriting and content creation workshops. Her career has covered all the trajectories a creative writer aspires to try. From being in an agency, working in the marketing team of a brand, freelancing full time, to now running her own agency and being an independent content creator, she’s done it all. Building a community and keeping it active is what she prides herself the most with.

You can follow Pranita’s journey on her Instagram profile ‘mad.adwoman’.