Hosted in English | 2 hours

About the workshop 

One of the biggest challenges that homestay owners face is marketing, and adding to this roadblock is the high budget that comes with it. Upasana, owner of The Lodge at WAH, simplifies this process and offers a step-by-step guide to successfully market your homestay at zero cost. You will understand the importance of creating a brand identity, nurturing a community and exploring collaborations. Here’s what the course will cover:

• Brand identity for your homestay
  – Building your brand story
  – Exploring your homestay’s selling points
  – Designing an informative website

• Reach the right customers
  – Identifying your target audience
  – Exploring mediums to reach your audience
  – Finding selling platforms that are apt for your homestay

• Offline and online platforms for marketing
  – Using zero cost features of social media platforms
  – Experimenting with influencer marketing
  – Reaching out to media publications
  – Leveraging local platforms
  
  
• Collaborations and community
  – Building your community
  – Exploring collaborations with travel partners
  – Understanding the value of platforms such as Tripoto
  – Utilising user reviews for growth

• Questions and answers

About the host
Upasana Prakash owns and runs the gorgeous eco-friendly homestay, The Lodge at Wah in Palampur, Himachal Pradesh. With an MBA from the Indian School of Business, Upasana put her homestay on the map by building an organic following on social media. She is a super host and a marketing expert, so join her as she shares her learnings with you

You can follow her on Instagram under @thelodgeatwah

What you should carry along
A notebook and pen