Is Google business the right direction or do you need to be on Instagram? Should you run conversion-driven ads or engagement campaigns? These are questions that all business owners struggle with. And Nikita from The White Canvas Studio is here to host a detailed workshop that answers these questions and gives you valuable insights into marketing, audience engagement and content strategy.
Let’s understand your business – Exploring the brand’s value proposition – Establishing a brand story – Defining the target audience – Listing channels for online marketing
Now, let’s understand the online world – Exploring the fundamentals of online marketing – Learning the difference between selling and promoting – Using social media for brand building – Exploring channels for selling
Rediscovering the importance of social media – Understanding various social media channels – Exploring algorithm dynamics and how it affects your business – Identifying audiences for each platform
Get your content on point – Understanding the importance of content – Experimenting with content according to marketing channels – Planning content for your business
Performance marketing simplified – Understanding the importance of paid marketing – Learning about targeting, budgets, and audience setting
Bonus: Mistakes you can avoid
About the host
Nikita Aggarwal is the founder of The White Canvas Studio and a content creator. She has worked with more than 80 global brands across different industry segments. Nikita comes with solid, everyday advice for business owners who are looking to grow, promote and expand their business through online marketing.
How to participate: This is a live event streamed on Zoom. Please download Zoom for free on your desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.
Participants will not be allowed to enter the workshop after 30 minutes of its commencement.
Terms and Conditions
1. All bookings for Tripoto Experiences are non-refundable.
2. Bookings are non-transferable. Your identity will be cross-checked before attending the workshop.
3. In case an experience is cancelled, the refund will be processed within 45 days.
4. Hosts alone are responsible for the experiences they provide. Tripoto assumes no liability and is only responsible for making the experiences and host's services available through the Tripoto platform.
5. The recording of the workshop will not be shared even in case of non-attendance.
All bookings for Tripoto Experiences are non-refundable.
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