By the end of the workshop, you will be able to:

– Ideate and write a gripping script for all your videos
– Hook your audience through clever content
– Collaborate with brands through your diverse skills as a creator
– Write better captions that drive up engagement on your posts

If you’ve been waiting to start creating videos for your YouTube channel, a well written script is the most important ingredient that can make or break a video. Visha uses her writing skills to not just make her YouTube videos interesting but also engaging to be able to capture the ever-falling attention span of the audience. In this workshop, she takes you through the entire process of scripting a video and making it more impactful to be able to get paid projects. Here’s what will get covered:

An introduction to writing and communication
– Importance of scriptwriting for a video
– Setting goals and actionable plans for the video
– Relevant, yet in-depth research is your best friend
– Story telling FIRST!

Choosing the theme for the video
– Deciding a conversational topic
– Validating the topic through various resources
– Understanding YouTube analytics to maximize reach 

Identifying your audience
– Understanding demographics of audience
– Deciding the language of the script and length of the video
– The Authority Video formula to grab their attention
– Stepping into the shoes of the audience  

Storyboarding for videos
– Planning an impactful introduction
– Hooking the audience to increase the retention rate
– Delivering the solution to the problem statement that was searched by the audience
– Making it impactful for the call to action, while keeping it real  

Getting Projects

– Importance of a good script in landing collaborations
– Making it natural and in-alignment with the audience’s expectations
– Being mindful of the brand’s marketing requirements 

Bonus tips and action points
– Having a takeaway and message for the audience
– Closing the communication loop
– Experimenting with creative styles such as voiceovers
– Standing out in the saturated arena of Vlogging through powerful scripts 

Meet your host:

Visha Khandelwal is a Chartered Accountant turned Video Content Creator who is creating travel and infotainment pieces across various social media platforms. She's also a product expert on YouTube India and an educator who has trained over 200 content creators on various aspects of video creation and YouTube by way of online workshops. Visha is known to bring the flavour of originality and innovation in the usually saturated arena of travel vlogging.

You can follow her on Instagram