Hosted in English | 2 hours

About the workshop 

Homegrown businesses have carved a niche for themselves and there couldn’t be a better time to start your own venture. The workshop is hosted by Gursakhi Lugani who runs a successful accessories and clothing brand and she’s here to tell you how she did it. She will share insights from personal experience, help you create your brand identity and break down the complex process of marketing.

• An introduction
  – Journey of a product: from conceptualisation to execution

• Getting started
  – Finding your niche
  – Understanding design, sourcing and execution
  – Exploring your strengths and weaknesses
  – Controlling costs and managing processes

• Brand story
  – Creating a brand story
  – Building a catalogue
  – Pricing products according to the TG 

• Know your audience
  – Finding your audience
  – Testing the market
  – Striking a chord with the audience

• Packaging and delivery
  – Picking the right packaging 
  – Choosing your delivery fleet 

• Marketing and branding 
  – Carving a niche for your brand
  – Using social media to market your brand
  – Promotion via influencers
  – Competitor analysis 

• Growing your home jewellery business 
  – Reinvesting profits for growth
  – Setting goals and making a business plan
  – Diversification 

About the host
Gursakhi Lugani designs, markets and sells statement jewellery and clothing as part of NakhreWaali, a fashion brand she started in 2016. The idea came to her while she was sipping tea on her balcony, and over the last couple of years, the brand has grown leaps and bounds with Bollywood actors being part of the customer base. NakhreWaali is now in 11 cities in India, and six countries across the globe.

You can find Gursakhi on Instagram as ‘sakhilugani’.