Homegrown businesses have carved a niche for themselves and there couldn’t be a better time to start your own venture. The workshop is hosted by Gursakhi Lugani who runs a successful accessories and clothing brand and she’s here to tell you how she did it. She will share insights from personal experience, help you create your brand identity and break down the complex process of marketing.
An introduction – Journey of a product: from conceptualisation to execution
Getting started – Finding your niche – Understanding design, sourcing and execution – Exploring your strengths and weaknesses – Controlling costs and managing processes
Brand story – Creating a brand story – Building a catalogue – Pricing products according to the TG
Know your audience – Finding your audience – Testing the market – Striking a chord with the audience
Packaging and delivery – Picking the right packaging – Choosing your delivery fleet
Marketing and branding – Carving a niche for your brand – Using social media to market your brand – Promotion via influencers – Competitor analysis
Growing your home jewellery business – Reinvesting profits for growth – Setting goals and making a business plan – Diversification
About the host Gursakhi Lugani designs, markets and sells statement jewellery and clothing as part of NakhreWaali, a fashion brand she started in 2016. The idea came to her while she was sipping tea on her balcony, and over the last couple of years, the brand has grown leaps and bounds with Bollywood actors being part of the customer base. NakhreWaali is now in 11 cities in India, and six countries across the globe.
How to participate: This is a live event streamed on Zoom. Please download Zoom for free on your desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.
Participants will not be allowed to enter the workshop after 30 minutes of its commencement.
Terms and Conditions
1. All bookings for Tripoto Experiences are non-refundable.
2. Bookings are non-transferable. Your identity will be cross-checked before attending the workshop.
3. In case an experience is cancelled, the refund will be processed within 45 days.
4. Hosts alone are responsible for the experiences they provide. Tripoto assumes no liability and is only responsible for making the experiences and host's services available through the Tripoto platform.
5. The recording of the workshop will not be shared even in case of non-attendance.
All bookings for Tripoto Experiences are non-refundable.
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