Hosted in Hinglish | 2 hours

About the workshop

Waiting to start a homegrown clothing business? Take a moment to answer these three important questions – how do you source the material, find the equipment to start manufacturing and gather the funding? Here is a workshop with all the answers! Hosted by Sujata and Taniya, founders of Suta Bombay, the workshop offers valuable insights and solutions to tedious challenges such as sourcing and manufacturing. If you have been struggling to start or scale your clothing business, this is just the push you need.

Here is what you will learn:

• The journey and inspiration behind Suta
  
  
• Taking the first step
  – Finding your niche
  – Understanding the clothing market
  – Tackling sourcing challenges
  – Designing products without technical knowledge
  – Learning how to manufacture at a small scale 
  
  
• Operations and inventory management
  – Creating a solid backend
  – Organising a smooth supply chain
  – Assembling a team within budget
  – Partnering with reliable delivery partners
  
  
• Creating your brand story
  – Defining your brand story & aesthetics
  – Focusing on sustainable methods of producing your product 
  
  
• Taking your business online
  – Starting an e-commerce store on a budget
  – Defining your brand story
  – Creating a personalised experience for your customers 
  
  
• Questions and answers

About the hosts 

Sujata and Taniya are the founders of Suta, a homegrown clothing brand that has charmed shoppers with dreamy designs, handwoven textiles and a price range difficult to ignore. Sujata is an engineer from CET Bhubaneswar and a post graduate from IIFT Delhi. Taniya is an engineer from NIT Rourkela and post graduate from IIM Lucknow. Both of them left their well-paying jobs and forayed into an unknown world with a determination to bring the sari back into style and to empower weavers across the country. Without any prior experience or technical know-how, the sisters tackled challenges of small business owners and successfully scaled their business. Today, Suta is a community of more than 15000 weavers & artisans, who are the lifelines of the brand.

What to carry along
A notebook and a pen