Hinglish | 2 hours

By the end of the workshop, you will be able to:
– Identify a niche and start your jewellery business
– Customise designs and collections
– Understand how to price your products for maximum profit
– Reach the right buyer through social media and ads
– Photograph your product correctly to maximise sales 

If you have been in two minds about starting and nurturing your jewellery business, it’s time to take the plunge. Hosting the workshop is Paridhi, the founder of Inaya Accessories. She has worked with numerous Bollywood celebrities such as Kriti Sanon, Vidya Balan and Sara Ali Khan and she is here to tell you how to start small but scale fast. Here is what you will learn:

• Getting started
  – Finding your niche
  – Understanding design, sourcing and execution
  – Exploring your strengths and weaknesses
  – Catering to a dynamic market
  – Controlling costs and managing processes
  

• Brand story
  – Creating a brand story
  – Building a catalogue
  – Pricing products according to the TG
  – Finding your audience
  – Testing the market
  – Striking a chord with the audience
  

• Packaging and delivery
  – Picking the right packaging
  – Choosing your delivery fleet
  – Leveraging technology
  

• Marketing and branding
  – Carving a niche for your brand
  – Using social media to market your brand
  – Promoting via influencers
  – Understanding competition and their strengths
  

• Growing your home jewellery business
  – Reinvesting profits for growth
  – Setting goals and making a business plan
  – Diversifying and creating sustainable income streams
  
  
• Bonus
  – Understanding licenses and legal requirements 

Meet your host:

Paridhi Dhanuka is the founder of Inaya Accessories - a jewellery brand that caters to contemporary Indian shoppers. Paridhi started the brand in 2019 as a side hustle during her Masters' in Jewellery from The Contemporary School Of Jewellery - Alchemia, Italy.

Over the past couple of years, this side hustle has leapfrogged into a full-blown brand, delivering to customers pan-India., catering to Bollywood stars such as Kriti Sanon, Malaika Arora, Vidya Balan, Sara Ali Khan, Ananya Pandey and featuring in Bazaar India's magazine and now Femina India.

You can find Inaya on Instagram as Inaya Accessories