Hosted in English | 2 Hours

About the workshop

If you want to create more meaningful content on Instagram and experiment with different styles and formats to tell your stories, then this workshop is for you. In this course, Tripoto’s in-house content strategist Saumia Bhatnagar covers all aspects of storytelling on Instagram, along with some case studies from Tripoto’s Instagram journey to show you how the brand utilises different techniques to connect with its audience. Here’s what you will learn:

• The importance of telling stories on Instagram
  – Telling stories on Instagram vs a blog
  – Increasing followers and engagement 
  
  
• How to tell stories on Instagram
  – Using different formats – posts, stories, videos, IGTV and reels – to tell a story
  – What type of content to create with each format
  – Transforming your blogs and articles into IG-friendly content
  – Case studies showing various brands using storytelling effectively
  
  
• How to create a content strategy for storytelling on Instagram 
  
  
• Pitch your story ideas and get feedback on style, format and tone 

About the host

Saumia Bhatnagar is a content strategist and travel writer at Tripoto and has written over 300 stories and blogs covering her exploration of India and the world. She is an expert at storytelling and works closely with the social media team to adapt all kinds of stories and communication for the brand’s Instagram page. 
Read Saumia’s travel stories here, and find her on Instagram as ‘Saumiabee’.

What you should carry along

Notebook and pen