Are you planning to visit Zurich, the largest city and the financial capital of Switzerland? If yes, then you cannot miss Paradeplatz, the most famous square in the city and one of the most expensive pieces of real estate in the world. Paradeplatz is not only the heart of Bahnhofstrasse, the main shopping street in Zurich, but also the synonym of wealth and the Swiss banks. Paradeplatz is also a historical site that witnessed some of the most important events in the history of Zurich and Switzerland.
In this article, we will guide you through everything you need to know about Paradeplatz, its history, its significance, its attractions, and its accessibility. Whether you are a history buff, a shopaholic, a foodie, or a curious traveler, you will find something to enjoy and explore at Paradeplatz.
History of Paradeplatz
Paradeplatz, which means “parade square” in German, got its name from the military parades that used to take place here in the 18th and 19th centuries. Before that, the square was known as Säumärt, which means “pig market”, as it was used for trading livestock. The square also witnessed the Züriputsch, a political uprising that took place in 1839 and resulted in the establishment of the modern canton of Zurich. The square also saw the development of the tram network, which started in 1882 and made Paradeplatz an important tram junction. However, the most significant transformation of Paradeplatz happened in the 20th century, when it became the center of the banking industry in Switzerland and the world. The two major Swiss banks, UBS and Credit Suisse, have their headquarters at Paradeplatz, and the square is home to some of the most prestigious and exclusive financial institutions. Paradeplatz is also the location of the largest financial transaction site in Switzerland, where billions of Swiss francs are traded every day.
Paradeplatz as a Financial Center
If you are interested in the world of finance and banking, Paradeplatz is the place to be. Here you can see the headquarters of UBS and Credit Suisse, the two largest banks in Switzerland and among the top banks in the world. UBS, which stands for Union Bank of Switzerland, was founded in 1862 and merged with the Swiss Bank Corporation in 1998. UBS is known for its wealth management, investment banking, and asset management services. Credit Suisse, which means “Credit of Switzerland”, was founded in 1856 and is the second-largest bank in Switzerland. Credit Suisse is known for its private banking, corporate banking, and investment banking services. Both banks have impressive buildings that reflect their power and prestige.
You can also see the logos of other famous banks and financial institutions, such as Julius Bär, Vontobel, and Zürcher Kantonalbank, on the facades of the buildings around the square. Paradeplatz is not only the symbol of wealth and the Swiss banks, but also the influence and impact of Paradeplatz on the Swiss economy, politics, and culture. Paradeplatz is where many important decisions and deals are made, and where many influential people and celebrities meet and mingle. Paradeplatz is also where many protests and demonstrations take place, as it is often seen as a target of criticism and controversy.
Paradeplatz as a Shopping Destination
If you love shopping and indulging yourself, Paradeplatz is the perfect spot for you. Here you can find some of the most luxurious and exclusive shops and stores in Zurich and the world. One of the most famous and oldest establishments at Paradeplatz is the hotel Baur en Ville, which was built in 1838 and is the first five-star hotel in Zurich. The hotel offers elegant rooms and suites, a gourmet restaurant, a bar, and a terrace with a view of the square. Another iconic and historic landmark at Paradeplatz is the Blancpain watch store, which was founded in 1735 and is the oldest watchmaking brand in the world. The store showcases some of the most exquisite and sophisticated timepieces that combine tradition and innovation.
If you are looking for some sparkle and glamour, you can visit the Harry Winston jewellery store, which was founded in 1932 and is known as the “King of Diamonds”. The store displays some of the most dazzling and rare jewels and gems that have adorned royalty and celebrities. Of course, no visit to Paradeplatz is complete without a stop at the Confiserie Sprüngli, which is a confectionery company that was founded in 1836 and is famous for its chocolate and pastries. The most popular product of Sprüngli is the Luxemburgerli, which is a small and delicate macaron that comes in various flavors and colors. You can also enjoy a cup of coffee or tea and a slice of cake at the café or the salon on the first floor of the store.
Paradeplatz as a Tourist Attraction
If you are looking for some culture and sightseeing, Paradeplatz is also a great place to start. From here, you can easily access some of the most beautiful and interesting attractions and activities in Zurich. One of them is the Züghusplatz, which is a small square next to Paradeplatz that features a fountain with a statue of Alfred Escher, who was a politician and a businessman who played a key role in the development of the Swiss railways and the banking industry. Another attraction is the Poststrasse, which is a street that connects Paradeplatz with the main train station and is lined with elegant buildings and shops. You can also walk along the Rennweg, which is a pedestrian street that leads to the Lindenhof, which is a hill and a park that offers a panoramic view of the city and the river.
If you want to explore the old town of Zurich, you can take the Augustinergasse, which is a narrow and winding street that is full of charm and character. You can see the colorful houses, the quaint shops, and the medieval churches, such as the St. Peter’s Church, which has the largest clock face in Europe, and the Fraumünster Church, which has stained glass windows designed by Marc Chagall. If you want to enjoy some nature and relaxation, you can also walk to the Lake Zurich, which is only a few minutes away from Paradeplatz. Here you can admire the scenic views of the lake and the mountains, take a boat ride, or swim in the clear water.
Paradeplatz is more than just a square in Zurich. It is a place that represents the history, the culture, the economy, and the lifestyle of Switzerland. Whether you are interested in finance, shopping, history, or nature, you will find something to suit your taste and curiosity at Paradeplatz. Paradeplatz is a place that you should not miss when you visit Zurich, as it will give you a glimpse of the past, the present, and the future of this amazing city and country.
If you want to experience Paradeplatz for yourself, book your trip to Zurich today and discover the wonders of this square and its surroundings.
