Hosted in Hinglish | 1.5 Hours

About the workshop 

For a small business, it’s all about connecting with your target audience and driving sales. Social media can help a business engage with a wide number of customers online and turn them into loyalists. The key is to have a strong social media strategy that helps increase brand awareness and reach your target audience. Join this workshop to figure out how to do it. Here’s what you will learn.

• An introduction to social media
  – The importance of social media for small businesses
  – Which social platforms are the best for your business
  – Choosing goals and objectives based on your funnel
  – Understanding your audience better
  – Defining your brand voice

• Manage content on your channels
  – Balanced visual planning of your feed 
  – Creating a content bank/ calendar 

• Build an audience and relationships
  – Defining a vision and goal for the community
  – Identifying your target audience and their interests
  – Collaborating with influencers
  – Turning customers into your brand’s biggest advocates

• An Instagram-focused strategy
  – Using Posts, Stories and Reels 
  – Studying insights and adapting
  – When and how to use sponsored ads
  – Using automation/ chatbots to respond to queries
  – How to create an Instagram community organically

• Bonus tips to up your game
  – Maximising your organic reach without spending money
  – What not to post on your feed
  – How to use each picture or video as a piece of content 

About the host

Gursakhi Lugani designs, markets and sells statement jewellery and clothing as part of NakhreWaali, a fashion brand she started in 2016. The idea came to her while she was sipping tea in her balcony, and over the last couple of years, the brand has grown leaps and bounds with Bollywood actors being part of the customer base. NakhreWaali is now in 11 cities in India, and six countries across the globe.

You can find Gursakhi on Instagram as ‘sakhilugani’.  

Check out reviews for Gursakhi's last workshop on small businesses here. 

What you should carry along

Notebook and pen