At the end of the course, you’ll be able to:

• Start creating and selling clothes from home
• Organise a supply chain and a vendor management system
• Focus on sustainable methods of producing your product 
• Create a personalised experience for your customers 
• Execute functions that will maximise profit
• Work effortlessly with adsets and ads on the Ads Manager
• Identify expenses and explore revenue analysis of the business

Waiting to start a homegrown clothing business and take it to the next level? Take a moment to answer these four important questions – how do you source the material, find the equipment to start manufacturing, gather the funding and promote the business? Here is a course with all the answers! The course offers valuable insights and solutions to all the tedious challenges that come with starting a fashion business. 

Course Overview

Section 1:

How To Start A Small Clothing Business From Home On A Shoestring Budget

• The journey and inspiration behind Suta
  
  
• Taking the first step
  – Finding your niche
  – Understanding the clothing market
  – Tackling sourcing challenges
  – Designing products without technical knowledge
  – Learning how to manufacture at a small scale
  
  
• Operations and inventory management
  – Creating a solid backend
  – Organising a smooth supply chain
  – Assembling a team within budget
  – Partnering with reliable delivery partners
  
  
• Creating your brand story
  – Defining your brand story & aesthetics
  – Focusing on sustainable methods of producing your product
  
  
• Taking your business online
  – Starting an e-commerce store on a budget
  – Defining your brand story
  – Creating a personalised experience for your customers
  
  

Section 2:

How to make your home startup a big budget business

• Starting out
  – Understanding Dohful Cookies’s journey
  – Scaling at every step
  – Creating a value system for the future
  

• Ideation
  – Creating or finding your niche
  – Exploring logistics such as supply chain, finance
  – Understanding execution with feasibility
  – Exploring the difference between a one-man army vs hiring a team
  

• Execution
  – Getting the first 100 customers
  – Avoiding mistakes that will delay your profit
  – Using social media, influencers & paid marketing effectively
  

• Now let’s talk money
  – Starting investments & costs to run a business
  – Identifying expenses and exploring revenue analysis of the business
  

• Saying NO to 99% of the ideas
  – Goal-based scalability vs Where life takes us scalability
  – Evolving with the scale you are at
  – Focusing on one thing with 100% commitment 
  
  Section 3:
  
  How to get your first 100 customers with Facebook & Instagram Ads 
  
  
• Is Paid Marketing the right choice for your business?
  – Understanding paid marketing vs organic reach
  – Pros and cons of starting paid marketing
  – Prerequisites to start running ads
  

• Facebook Ads Manager
  – Introduction to the platform
  – Sponsored posts vs ads manager
  – Understanding how Facebook ads work
  

• Running Ads through the Ads Manager
  – Building creatives with different apps
  – Making campaigns, adsets and ads on the Ads Manager
  – Choosing different kinds of campaigns while running ads
  

• Analytics and metrics
  – Understanding metrics on Facebook Ads Manager
  – Tracking metrics while running ads
  – Understanding data points
  – Testing and analyzing results
  

• Investment for paid marketing
  – Understanding the spend structure
  – Choosing daily, weekly, monthly budgets for marketing
  – Allotting a budget for different campaigns

Meet your hosts:

Sujata and Tanya Biswas

Sujata and Taniya are the founders of Suta, a homegrown clothing brand that has charmed shoppers with dreamy designs, handwoven textiles and a price range difficult to ignore. Sujata is an engineer from CET Bhubaneswar and a post graduate from IIFT Delhi. Taniya is an engineer from NIT Rourkela and post graduate from IIM Lucknow. Both of them left their well-paying jobs and forayed into an unknown world with a determination to bring the sari back into style and to empower weavers across the country. Without any prior experience or technical know-how, the sisters tackled challenges of small business owners and successfully scaled their business. Today, Suta is a community of more than 15000 weavers & artisans, who are the lifelines of the brand.

Arushi Sachdeva

Arushi is the founder of Dohful Cookies, a cookie brand that has delighted the whole country with its freshly baked, handcrafted cookies. Arushi is an engineer from Cummins College, Pune and a postgraduate MBA from IMT-Ghaziabad. Dohful was started because Arushi fell in love with the real genuine soft-baked cookies on her honeymoon trip to Europe. 

To re-create the magic she felt back there in Europe, Arushi started experimenting with the cookie recipes in her own kitchen. Today she has a dedicated bakery set up with a 10 people team across kitchen, packaging, customer relations & social media verticals.