Take Jongno street for instance. Better known as the “Bell Street,” Jongno is famous for Bosingak, which is a marquee with a large bell. It is said the bell signals different times of a day and controls the four main gates to the city, and is usually rung thirty-three times at midnight on the New Year's Eve. When former Korean president Kim Dae-jung took office in 1998, the bell was rung in the midst of an intense economic crisis that had hit the country. Every Korean worth his salt knows that Kim opened a new chapter of economic transparency and played an even greater role of steering the country on the world map by hosting international events such as the 2002 FIFA World Cup. The melancholic yet inspiring sound of the bell has definitely struck a chord with millions of locals and expats living in or across Seoul.