As the world becomes increasingly interconnected, the desire to explore new and exotic destinations has grown rapidly. People are now more than ever looking to venture beyond their borders to discover new cultures, taste different cuisines, and experience life through a different lens. And as these travel aspirations have increased, so too has the importance of convenience, security, and seamless transaction experiences.
In this regard, the Global Travel Intentions Study 2023 by Visa, a renowned digital payments services company, becomes all the more relevant. The survey takes a deep dive into the travel behaviour of Indians and uncovers insightful patterns and emerging trends that shape the travel and tourism industry. With a specific focus on international travel, the report delves into the factors that drive travel choices, payment preferences, and the overall motivations for travelling. So let's take a closer look at some of the key findings of the GTI study and how they reflect the evolving travel landscape in India.
Decoding India's newest obsession with Credit Cards!
As per news, 95% of Indian travellers intend to use credit cards for their international excursions, citing conveniences like rewards, cashback, foreign exchange rates, and high acceptance as the primary reasons. This data highlights the contemporary trend where people are looking for hassle-free and secure payment options during their travels.
Apart from simplifying cross-border transactions, credit cards also offer various other benefits that enhance the overall travel experience. With a reliable credit card, travellers can enjoy high spending limits, access to exclusive airport lounge privileges, and automatic travel insurance coverage, among other perks. Additionally, credit cards offer a convenient way to track expenses, making it easier for travellers to stick to their budgets. Furthermore, the study also reveals the top international destinations preferred by Indian travellers, including Australia, the UAE, the US, and Canada, showcasing the diversity in travel preferences.
What else does the GTI study reveal about today's travel trends?
The study also sheds light on the significant role that infrastructure, sustainability, cultural experiences, and local immersion play in influencing travel choices. With 65% of individuals considering infrastructure as a top priority, it becomes clear that travellers seek convenience and connectivity in their destinations. On the other hand, 43% of respondents expressed their willingness to travel sustainably, making it evident that responsible travel is gaining momentum among Indian travellers.
Moving on, the study also delves into the factors that drive the overall experience of travelling, such as leisure activities, accommodation choices, and relaxation. With a majority of travellers prioritising leisure activities, it is no surprise that entertainment, shopping, and food options play a crucial role in their destination choices. Accommodation-wise, hotels remain the top choice, along with a significant preference for bed and breakfast setups and hostels, showing that options for varied budgets and preferences are crucial for travellers. And while relaxation remains the main motivation for travel, it is also interesting to note that 73% of individuals also value local cultural experiences, indicating a desire for authentic and immersive travel experiences.
Travel is no longer just about packing a bag and hopping on a plane. Today, it's a well-thought-out, curated experience that includes everything from the destination to the mode of payment. With Indians increasingly seeking convenience, sustainability, and authentic experiences, it's safe to say that the future of travel looks exciting, and we can't wait to see where it takes you next. Happy travels!
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