@ PHADTARE MISAL CENTREThis is neither a restaurant nor any kind of shop. It is like a verandah out of old house where the tables are set up to serve Misal-Bread and SOLKADHI which is very popular in the entire Maharashtra. ‘Misal’ is a mixture of Sprouts, mutter, chick peas and Chile powder gravy. ‘Solkadhi’ is the spiced juice of coconut. The ambience beams a sense of achievement. The walls are covered with a number of photos of the owner with celebrities from all walks of life and awards and accolades. This was refreshing and positive experience of another kind of Startup, unlike OYO, which was nurtured by a family for years. But my mind kept on asking why was it not scaled up beyond a single traditional outlet? Does scaling up affect quality of delivery? This can be a case study for management students.