Nestled amidst the lush embrace of Kerala's backwaters, Kumarakom is a dreamy escape that paints the perfect picture of paradise. Imagine waking up to the melodious symphony of nature, as emerald-green palms sway gently in the breeze, and serene backwaters cradle your senses. It's a place where houseboats become your floating sanctuaries, and the cuisine tantalizes your taste buds with flavours as rich as the landscape.
To add a crown to its beauty, Kumarkom has now outshined every destination in the country in terms of revenue per available room (RevPar) recording a jaw-dropping RevPar of INR 11,758. This isn't just a one-time feat; they've held this title for two consecutive years now!
RevPar Unveiled: The Magic Metric
Before we dive deeper into Kumarakom's triumph, let's understand what exactly is RevPar? RevPar, or revenue per available room, is the holy grail of hotel metrics. It's a simple equation - the total room revenue divided by the number of available rooms during a specific period. The higher the RevPar, the happier the hotel!
The survey, ‘Indian Hospitality Trends and Opportunities’, conducted by hospitality consulting firm Hotelivate, provides insights into the performance of the hotel industry based on star categories, administrative zones, and 20 major hotel markets, involving 1,540 hotels representing a combined inventory of 1,65,172 rooms.
Kumarakom vs. the other cities
What makes Kumarakom's victory even more remarkable is its ability to outshine major metropolitan giants like Mumbai and Delhi, which have respectively claimed the sixth and eleventh positions. Kovalam's success was closely followed by Rishikesh in Uttarakhand, with a RevPar of ₹ 10,506, and Kovalam, a renowned beach destination, securing the third spot with IN ₹9,087.
The top 15 destinations on the list include Srinagar (4th position), Udaipur (5th), Mumbai (₹ 7,226) Goa (7th), Mussoorie (8th), Ranthambore (9th), Mahabaleshwar (10th), Delhi (₹ 6,016), Shimla (12th), Varanasi (13th), Ooty (14th), and Lonavala (15th).
Kumarakom's Secret Recipe:
So, what's Kumarakom's secret sauce? Well, for starters, it boasts unparalleled natural beauty - lush greenery, serene backwaters, and the soothing sound of water gently caressing the shore. It's also about creating an inclusive haven for travellers. From budget-friendly guesthouses to luxurious resorts, there's something here for every wallet size. Everyone's invited to this paradise!
Unique Experiences Galore: More Than Just Scenery
But what sets Kumarakom apart are the unique experiences it offers. Imagine leisurely cruising on a houseboat, savouring delectable Kerala cuisine cooked right on board. If adventure is your calling, you can kayak through the backwaters or embark on a birdwatching expedition.
Leisure Destinations: Surprising Resilience
In a world filled with challenges like the COVID-19 pandemic, leisure destinations like Kumarakom have shown remarkable resilience, consistently outperforming business destinations when it comes to RevPar.
Sustainable Tourism: A Model to Follow
Kumarakom isn't just a RevPar champion; it's also a poster child for sustainable tourism. It champions the cause of preserving the environment and embracing local culture, a trend that modern travellers deeply appreciate.
Kovalam: The Beach Beauty
Let's not forget Kovalam, another gem in Kerala's crown. This renowned beach destination secured the third spot in the RevPar rankings. With pristine beaches, a laid-back vibe, and rejuvenating Ayurveda resorts, Kovalam continues to captivate travellers.
Needless to say, Kumarakom's RevPar victory is more than just numbers; it's a testament to the magic of sustainable tourism, the allure of unique experiences, and the charm of an undiscovered paradise. So, if you're planning your next adventure, consider making Kumarakom your next destination.
Planning to visit Kerala soon? Do not miss out on our guide to help you explore the best of the place.
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