With thousands of coastal islands and inland lakes, along with vast boreal forests and glaciated mountains, Sweden is the stuff that dreams are made of! It's a place where you can sleep under the stars, swim in the lakes, eat berries from the ground, roam freely and there's no better time to do this than right now as the whole of Sweden has been listed on the accommodation website Airbnb for you to explore and enjoy.
Visit Sweden and Airbnb have come together for a whimsical campaign, that puts the entire countryside on Airbnb as a place anyone can hike, camp or even pick mushrooms and berries, for free!
This tongue-in-cheek listing is actually a nod to Sweden's long-time law, 'Right to Roam' or 'Allemansrätten', which allows anyone to experience Swedish nature without having to book an accommodation to visit the country!
People can just grab a tent and freely access any of the publicly owned land, provided they follow the discipline of 'do not disturb and do not destroy'.
"You can camp or pick berries or hike everywhere, as long as you don’t come too close to houses or disturb fields or animals that are grazing.” President of Visit Sweden, Jenny Kaiser, told USA today.
What does 'Freedom to roam' mean in practice?
What all can you do?
– You are allowed to access any land, except private residences!
– You can put up a tent
– You are allowed to collect flowers, mushrooms and berries
– Driving on private roads is allowed unless there’s a sign saying otherwise
– Swimming in lakes is allowed
– You can access any beach as long as you stay away from private residences
– You are allowed to catch fish in the five big lakes and along the entire coastline
The innovative campaign will remind you of Visit Sweden's erstwhile campaign, 'The Swedish Number', in which for 79 days, anyone from anywhere in the world was free to call the country and have an ordinary Swede answer the phone so they could chat.
While most countries consider taxing tourists on iconic sites, Sweden is opening its doors, mountains and lakes to everyone. All you have to do is explore, but not exploit.
So if you haven’t booked a summer holiday yet, why not book a flight, pack a tent and explore the incredible Swedish countryside, that too for free?
To know more, read up about it here.
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