Whether you’re born in the 60s, 90s or 00s, there’s something all of us can universally come to terms with– We are all born to travel!
However, as values and circumstances change across generations, preferences also change. Thus, travel and tour operators are consistently seeking to analyse the travel patterns of the three globetrotting generations: namely Gen X, Millennials, and the most recent Gen Z.
So let’s have a look at how ‘wanderlust’ works for these varying cohorts!
Gen Zs are soon emerging as the group that will be willing to spend the most on travel in the coming years! This group of digital go-getters is used to getting what they want, when they want it, and they’re not afraid to go after their travel dreams. And with social media platforms like Instagram giving them a constant stream of #travelgoals to drive inspiration from, it’s no wonder that this generation is going to make it big in the travel space!