For Sommarøy, days from November to January remain in complete darkness. And as the summer sun shines on 18 May, it only goes down after 26 July. The campaign has its own Facebook page now, where Hveding frequently capitalises on the constant daylight in Sommarøy. He even prompts others by mentioning that it’s fine to paint a house at 2.00 am or go out for a swim at 4.00 am. The residents clearly have the best of it and make use of every minute of the midnight sun.
With tourism and fishing acting as the main sources of income for the residents, the call for formal opening hours to be abolished is actively being promoted. People feel there is a dire need to take a stand against time-based boundaries. However, Hveding cleared that students would still have to attend school regularly.
While tourism officials suspect that the campaign is only a stunt to gain more summer visitors, others are hailing this intriguing idea. Professor Truls Egil Wyller of the Norwegian University of Science and Technology in Trondheim thinks this is a fascinating concept and that society may step out of the reign of the clock that began around two centuries ago. He further added that though it isn’t impossible to take the entire island off the grid of the world clock, it definitely sounds very difficult.