Yes you read it right. 10 km costal highway, that too less crowded and clean.
This place is having spiritual connection. As per folklore, Lord Krishna married Rukmini at Madhavpur after first kidnapping her. This event is memorialized with a temple dedicated to lord Madhavrai and by an annual fair held in the village.
Currently there are two temples of Lord Madhavrai over there on the seashore. One of them was made in 12th century, though it is damaged you can visit it.