Ola has been granting licenses in each of the Merseyside boroughs and already has a fleet of 500 drivers on board. To incentivize the drivers, Ola will be charging only 10% commission as opposed to 25% charged by it’s competitors. For the passengers, after the free rides offered initially, Ola is also now offering 50% off their first rides for downloading the app before April end. It only benefits from being the only app that can be used by both black cabs and private hire vehicles. Since Ola black cabs do not peak, they will be relatively cheaper than private hire vehicles during surge times. It is also looking at expanding to other cities across Northern England in 2019.With this launch, it will be interesting to see how the localities respond to this initiative.
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