Apatanis have few unique special characteristic features which helps them to differentiate from other tribes in Arunachal Pradesh. Among them, the most prominent and physical characteristic is practicing of facial tattoos and nose plug. By seeing the nose plug you can easily understand that they are from Apatani Tribes. But alongwith this nose plug various false beliefs and stories are associated. Various well known media house is also encouraging those false stories.
The common and popular myth about them is that the apatani women had started using those nose plugs or facial tattoos to make themselves look ugly. So that they can be protected from the men of the other tribes or from the british etc etc.