As the development is making inroads into the far corners of India, it is becoming imperative that commercialisation and consumerism can bring better facilities, quick access to services and products, but at the same time, it brings its adverse effects as well. Nowadays, it is easy to reach Badrinath. Roads are motorable. Active construction work is in progress for widening of the Rishikesh-Badrinath route. Badrinath is undergoing drastic changes and its landscape is mushrooming with irregular - unplanned construction. The place which earlier used to have few Dharamsala now is flooded with hotels and guest houses, so much so that the clear view to Badrinath temple is no more available until the pilgrim reaches close to the temple. This is a result of inefficient urban planning, nepotism, and high-handedness of the locals whose key purpose is financial gain without taking into account the spiritual, religious, and environmental impact. Growing infrastructural developments have increased the footfalls of tourists in these upper ridges of the Himalayas, which expanded the livelihood scope for the locals. But at the same time, these are fragile lands. With ever increasing desire to be economically well-off, once sustainable villages are joining the march of consumerism alongside the flag-bearers of tourism industry, which is increasing the pressure on the fragile ecosystem.